About us

Our Story

Built by fathers. Made for mother.

Turtees began with a question a father couldn't stop asking.

Watching his partner move through the early days of motherhood — the late feeds, the small uncertainties, the products that promised the world and quietly fell short — he noticed something. So much had been designed for the baby, and so little had been designed for the person actually doing the work. The mother. The one awake at 3am. The one figuring it all out, often alone, often exhausted, almost always second-guessing herself.

He thought it could be better. Gentler. More thoughtful. More honest.

So we built it.

What we believe

Early parenthood is one of the most demanding seasons of a person's life — and it deserves products that rise to meet it, not add to the load. We don't believe that "good enough" is good enough for a mother. We believe she should be able to reach for something and trust it completely, so she can put her attention where it belongs: on her baby, and on herself.

Everything we make is held to a simple standard. Would we be proud to hand this to someone we love, in the hardest, most tender weeks of their life? If the answer isn't an immediate yes, it doesn't carry our name.

Why a turtle

Our little turtle isn't just a mascot. It's a reminder of how we think the early years are meant to be lived.

Turtles are gentle and unhurried. They carry their home with them, protected and steady, moving at their own pace and never anyone else's. That's the spirit we want to bring into your home — calm over chaos, care over noise, and the quiet confidence that you're doing better than you think.

Where we are, and where we're going

Turtees is UK-registered and headquartered in the UAE, and we're proud to support families across the United Arab Emirates, Saudi Arabia, Oman, Qatar, India, United States and the United Kingdom. We're a young brand with a long view — building, listening, and growing one thoughtfully made product at a time.

Premium doesn't have to mean out of reach. We design for real families, real routines, and real mornings that don't go to plan.